Web Analytics & Reporting

Web Analytics & Reporting

At Kalki Technologies, we help you understand how visitors interact with your website, campaigns, and content through advanced web analytics and reporting. We don’t just give you data — we give you insights that drive action. Whether you’re tracking leads, monitoring conversions, or evaluating ROI, our analytics services provide clear, meaningful reports that help your business grow smarter and faster.

Why Web Analytics is Essential

Data tells the real story of your online presence. With the right analytics setup and reporting in place, you can: ✔ Understand your audience behavior ✔ Optimize user journeys and funnel performance ✔ Measure ROI of SEO, PPC, and social media campaigns ✔ Identify and fix drop-off points ✔ Make data-driven business and marketing decisions

Our Web Analytics Services Include

Step 01

Google Analytics 4 (GA4) Setup & Management

We implement GA4 with custom events, conversion tracking, and ecommerce tracking so you get real-time insights across devices and platforms.
Step 02

Google Tag Manager (GTM) Setup

Easily manage all your tracking tags without editing website code. We set up GTM to track clicks, forms, video plays, and more.
Step 03

Custom Dashboard & Reporting (Looker Studio / Data Studio)

We build visually appealing, easy-to-understand dashboards tailored to your KPIs — giving you clarity at a glance.
Step 04

E-Commerce Tracking & Funnel Analysis

We track product views, add-to-cart actions, checkouts, and completed purchases to help optimize your sales funnel and increase conversions.
Step 05

Cross-Channel Campaign Tracking

Track your ad performance across Google Ads, Meta, email, SEO, and more — all in one unified report.
Step 06

User Behavior Analysis (Heatmaps, Scrollmaps)

Using tools like Hotjar or Microsoft Clarity, we analyze how users interact with your site to uncover UX and CRO opportunities.
Step 07

Monthly Reporting & Insights

Receive in-depth monthly reports with expert analysis, key highlights, and actionable recommendations to improve your digital performance.

Tools We Work With

• Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Google Looker Studio (Data Studio) • Meta Pixel & Conversions API • Hotjar / Microsoft Clarity • Shopify, WooCommerce, Wix & More

Why Choose Kalki Technologies?

✔ Certified Google Analytics & Tag Manager Experts ✔ Clear, Visual Reports — No Complex Jargon ✔ Actionable Insights, Not Just Numbers ✔ Proven Impact on Campaign Performance & ROI ✔ Support for E-Commerce, Lead Gen, & SaaS

Let Your Data Drive Smarter Decisions

Stop guessing. Start growing. With our web analytics and reporting services, you get a crystal-clear view of what’s working — and what needs improvement.

FAQs: Your Questions Answered

Web analytics involves tracking and analyzing website data to understand user behavior, traffic sources, and performance. It helps you make informed decisions, improve user experience, optimize marketing campaigns, and ultimately increase conversions and ROI.

We use industry-leading tools like Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Hotjar, Microsoft Clarity, and Looker Studio (formerly Data Studio) for real-time tracking, heatmaps, and comprehensive performance reports.

We track key metrics such as website traffic, user behavior, traffic sources, bounce rate, conversion rate, page performance, event tracking, and goal completions. Custom reports are provided based on your business objectives.

Yes. We offer custom analytics setup using Google Tag Manager, including event tracking, eCommerce tracking, form submissions, scroll depth, and other important actions to give you deep insights into how users interact with your site or app.

We provide detailed performance reports monthly or weekly depending on your plan. Reports include visual dashboards, key insights, and actionable recommendations to help you improve your digital performance continuously.

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